Last Bit of Station Managing

I've talked about Texas Student TV a lot here already. I decided why not post one of the last things I did as their station manager on my site?  In my year as manager I concluded we should connect with our audience and alumni more.  Just broadcasting on tv wasn't enough.  So what's the best way for a tv station to update its audience then through video?  In addition to many other things we started doing, we started releasing these monthly newsletters.  If you ask me, I'd much rather hear what's new at a place n a video then read a message.  Hopefully it's something that sticks.